Aaliyah and Lisa (Left Eye) Lopes. Bob Marley and Jimi Hendrix. Otis Redding and Bessie Smith. Jam Master Jay, Tupac Shakur and the Notorious B.I.G, Michael Jackson and Lucky Dube, the list is endless.

Stars who die young or tragically, never really die; they are celebrated and catapulted to the immortal status of icons, whose "last” works of art are constantly being re-mixed, re-packaged and re-released so that their voices can be heard, as Tupac put it, "until the end of time.”

Some of the lost ones, like Bob Marley and Lisa (Left Eye) Lopes, were at the prime of their game when they passed. Others, like Aaliyah and Jimi Hendrix, were on the cusp of super stardom. Still others, like Otis Redding, Tupac and the Notorious B.I.G., would only achieve their most significant fame and commercial success posthumously.

Some of these artists have left behind a cache of unfinished and unreleased works to ensure that the final curtain will never fall on their music.

There is nothing new about this. In 2007 thousands attended Lucky Dube’s funeral. In 1972, over 40,000 fans and dignitaries celebrated the life of Mahalia Jackson in Chicago. In 1981, hundreds of thousands of fans (including the prime minister), attended Bob Marley’s funeral in Jamaica.

What is new, however, is the technological advances that allow mourners to instantaneously grieve with one another across geographical boundaries. The electronic age, consisting of the Internet, 24-hour news channels, Facebook, Tweeter and the like, has transformed the once unorganized group of mass mourners into an active, organized cluster of celebrity worshipers, feeding on instant news updates, rumors concerning the celebrities’ demise, and in the case of Tupac Shakur especially, gossip about his "real” whereabouts.

As a result, the untimely death of a celebrity is generally followed by a modern-day communal mourning ritual. First, the fans’ makeshift memorials (complete with teddy bears and flowers), suddenly appear at the celebrity’s birthplace, the final resting place, or at the scene of the celebrity’s death. Next, the radio stations clutter the airwaves with the hit songs, the new songs, and the forgotten songs.

And finally, the close family members and friends of the fallen usually offer some closure in the form of final homecomings that are indeed fit for a king or queen. Millions of television viewers watched the royalty of rap, R&B, and hip-hop pack the house at Aaliyah’s funeral service in Manhattan, and openly threw their support behind Aaliyah’s mother, as she released 22 white doves in honour of her daughter. And the Notorious B.I.G.’s funeral was equally spectacular.

The fascination with departed celebrities is fast becoming a modern-day religious movement. Celebrity worship is a new form of religious culture that is very popular these days.

We now live in a society that venerates a celebrity, and people may have very complicated relationships with them. They may not even know the fallen celebrity, yet they draw quite a bit of meaning from them, which is what religion does. It helps to construct meaning in their lives.

Fans are able to draw meaning from this image appearing in the media, and they try to work in some way to maintain those connections.

There was not a public funeral service for Tupac Shakur adding to the growing conspiracy theory of many fans that he is indeed still alive but his legion of fans all around the globe still found deep and meaningful ways to show their love. I remember, when I was still in Secondary, there were writings on the dormitory walls or ceilings like "Tupac Lives!” A friend, Kainamura Issa Saigon, will do anything to get a Tupac CD among his collection.

Today, the spirit of the fallen music icons continues to live on via annual festivals, museum exhibits, clothing, Web sites and even babies’ names and the vitality of this widespread movement is evident in the dramatic rise in record sales. Michael Jackson became the best selling artist of the year selling 8.2 million albums in the U.S according to Wikipedia.

It’s quite common for an artist’s illness or sudden demise to translate into mega record sales. For instance, in the week leading up to Aaliyah’s death, sales for her final recording, Aaliyah, hovered around 62,000; but immediately following the fatal accident, the sales surged and dominated record charts.

In the week following the Notorious B.I.G.’s death, his posthumous CD release, Life After Death, exploded on the charts and debuted at No. 1; additionally, sales for his previous album, Ready to Die, also tripled. And although many critics speculated that TLC’s last release with Lisa (Left Eye) Lopes, 3D, wouldn’t do well because it was released months after Lopes’ death was no longer front-page news, 3D raced up the Billboard Top 200 chart, debuting at No. 6.

Forbes magazine lists Bob Marley, Jimi Hendrix and Tupac Shakur on its list of the top-earning deceased celebrities, and it notes that with a $40 million estate and a vault of over 200 still unreleased recordings, Shakur’s estate is destined to continue to swell.

The phenomenal posthumous staying power of deceased celebrities continues to spark national debate about their significance in the world.

With technology, rumours and the press doing their part, the mothers of Tupac and Biggie are also doing their part to make sure that their sons will never be forgotten. In 1999, Voletta Wallace, the mother of Notorious B.I.G., organized the new Christopher Wallace Memorial Foundation (based in New York), she honoured the mothers of others in the music industry who have lost their children through violent or unexpected circumstances. She implored them to join her for a B.I.G. (Books Instead of Guns) Night Out.

In Atlanta , Tupac’s mom, Afeni Shakur, created the Tupac Amaru Shakur Foundation to provide opportunities for youths to pursue careers in the fine arts. Such strong convictions, coupled with the marvels of modern technology that literally allow deceased artists to continue to pump out hit recordings and stellar performances, will work to further cement the stars’ immortality for generations. Because of this, Celebrities really live.

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