Building support for a cause, advocating for change; pressuring policymakers and documenting social impact all require effective communication. While every non-profit organisation (NPOs) has a specific mission; NPOs are united in a similar quest to drive social change, offer desperately needed services to the most vulnerable and improve the lives of others by ensuring that everyone has a voice in decisions that affect their lives. However, NPOs are so focused on their mission to save the world; they often overlook a crucial component of their work; communication, and storytelling.

Unlike for-profit organisations, which can afford to engage an entire marketing and communications department, NPOs are usually run by volunteers and limited funds from donors, so there is a smaller budget to work with. NPO communication calls for tact, empathy, talent, coordination and commitment. These qualities can be channelled into the development of effective communications strategies that can gain support, attract new donors, build credibility, track progress, challenges, and convey them to diverse stakeholders. Therefore, regardless of where you are in your NPO journey, these communication tips will be useful as you navigate the process of championing actions that have meaningful and long-term solutions to social issues.