In its campaign to eradicate poverty, the Global Call to Action against Poverty (GCAP) is set to focus on using the media as a key strategy of attaining its poverty alleviation goals.

This was revealed over the weekend by the Campaign and Communications Assistant in GCAP, Antoine Niyitegeka, during a meeting to review the Accelerate Project.

GCAP’s Accelerate Project is aimed at putting pressure on G8 countries and African leaders to deliver on their commitments to end poverty in developing countries.

"The media is the voice of the people, and that is why we want to focus on it to help people understand their rights as far as MDGs are concerned so they can begin to claim them,” said Niyitegeka.

He said that it is also the media, through various publications and programs that can be able to influence leaders who are supposed to implement the MDGs to do so.

The media is expected to take part in the stand-up-action against poverty through panel discussions and regular talks shows all aimed at influencing policy makers in putting into action what they are supposed to do as far as poverty reduction is concerned in Rwanda.

Speaking to The New Times, the coordinator of GCAP Rwanda, Rene Niyonteze said that Accelerate Project will work with cooperatives, civil society organisations, youth and religious groups as the steering committee to spearhead the implementation of its objectives.

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