Launching an album has become one of the familiar events in our local music industry of late.

Well, the ‘Urban Boys,’ want to modify the approach by marketing their debut album before it’s launched, early next year.

Nizzle, Humble G and Sas Lee, are busy contacting potential names to pay money for the ten track album. The buyer will thus man the distribution of the original copies once the deal is done.

The trio also intend to build their own outlet for the album to avoid piracy. The original copies will bear stickers for draws, where buyers will stand chance of taking home several gifts at the launch.

Meanwhile, the group is in the studio completing their last song of the album and videos. The likes of Tom Close feature in some of the songs.

Ends