Search engine titan Google Inc., normally famous for creating its global business empire using little or no any conventional marketing method to promote its wares, has nonetheless found that such an approach is effective for its enterprise products and, has launched its biggest ever international advertising campaign running across six countries using the tag-line "Gone Google” designed to win over users of Microsoft products.

Google said more than 2 million businesses now employ its online office software, and the Web search leader is going global with an advertising campaign to entice customers away from Microsoft Corp and IBM products.

The "Gone Google” campaign is targeted at IT and business executives who influence IT purchasing decisions, and is configured to sell them on the benefits of using products like Google Apps and the Search Appliance enterprise search device.

The campaign, which begins Monday, which is also being extended in the U.S., will involve billboards and signs in airports and train stations, as well as ads in major online and print publications in the U.K., France, Canada, Japan, Australia and Singapore, represents a rare penetration by Google into mass-market advertising and underscores increasing competition to provide businesses with email and other office software.

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