Dear Editor,

It is with interest that I have read Fred Oluoch’s column titles "To the local CEO’s: come on guys marketing is ‘everything’” in last Thursday’s New Times.

Indeed Rwanda still has a lot of opportunities in the field of marketing, but I do see things progressing rapidly in the two years that I have now worked in this country.

Your remarks on Bralirwa however, force me to react. It is exactly the point of celebrating with the WHOLE of Rwanda Primus’ 50th anniversary that has been our objective since the start.

At the start of the development of our 50th campaign we’ve put a ‘national party’ upfront. In order to do so we have bought a brand new Road show truck and we’ve rolled out a massive road show plan, visiting all corners of the country.

From May until July we’ve executed 37 road shows, each attracting over 2.500 visitors, doing the promotion tombola and bringing artists such as Rafiki, Kitoko and DMS to all corners of the country.

The "die hard drinkers in say Byumba or Bugesera or Karongi” have most certainly not been forgotten!

Best regards,

Alexander Koch
Commercial Director
Bralirwa s.a.
alexander.koch@heineken.com