As anticipation builds for the November kick-off of the FIFA World Cup 2022™ in Qatar, Bralirwa PLC through its leading Soft Drinks brand Coca-Cola will be celebrating the passionate journey of football fans through the "Believing is Magic” global campaign.

Coca-Cola’s credibility in the football world—and the brand’s longstanding support of the game’s growth—is unmatched. Coca-Cola has partnered with FIFA since 1974 and has been an official sponsor of the World Cup since 1978. This is the first World Cup since the pandemic hit and the first to take place in the Middle East.

As football fans prepare for the kick-off in Rwanda, Coca-Cola will deliver the electric atmosphere of the tournament directly to their hearts with the help of local brand ambassadors.

The brand ambassadors are Salima Mukansanga who made history as one of the first female referees in Rwanda, Tito Kimenyi, an influencer who captivates Rwandans with his funny and relatable content, Ruth Rigoga and Thierry Kayishema, an eclectic duo who have won thousands of Rwandan sports enthusiasts’ hearts.

Together with these influencers, Coca-Cola is bringing the magic of Qatar straight to Rwandans through various fun activities that involve lots of exciting giveaways, VIP World Cup viewings amongst many more. Coca-Cola is getting football followers in Rwanda to experience its real magic through these new authentic and simple moments of human connection that they will remember forever.

About Bralirwa Plc

Bralirwa Plc is a Rwandan company producing and selling beers and soft drinks. The Company’s beer brand portfolio includes Primus, Mützig, Legend, Amstel Malt, Turbo King and Heineken, all proudly produced in the Gisenyi brewery. The Company’s largest selling beer brand has been available to consumers since 1959. Since 1974, the Company has been producing and selling soft drink brands under a licensing agreement with The Coca-Cola Company. These include Coca Cola, Fanta Orange, Fanta Citron, Fanta Fiesta, Fanta Pineapple, Sprite, Stoney, Krest Tonic. Cheetah energy drink and Vital’ O are the company’s own brands.

The Company was founded in 1957 with the construction of a brewery located in Rubavu. Since 1971, Bralirwa Plc is a subsidiary of Heineken N.V, which holds 75% of the shares of Bralirwa with the remaining 25% listed on the Rwanda Stock Exchange. As a socially responsible company, Bralirwa supports a variety of projects from Health, Local Sourcing to Environment.