SMS Media, a Short Message Service (SMS) content and wireless application service provider has introduced bulk SMS advertising to facilitate businesses in the country.

"This service will help improve the way the business community keeps in touch with customers. It can also help them to control and market products and services cheaply,” Jeff Gasana, the Company’s General Manager told Business Times in an interview on Tuesday.

Currently ITEC, a company dealing in computer hardware and accessories is running a promotion for 60 days that will see lucky winners walk away with a grand prize of a car (Mahindra Scorpio Model 2006), win a trip to Brussels for 2 people, and an HP laptop with a printer among other computer gadgets.

According to Gasana, the service is not only cost effective with each SMS charge at Frw30 but also efficient for the users compared to other forms of advertising like Radio and Television.

"We are introducing SMS based promotions to ease doing business. SMS delivers the message directly even when the receiver is busy, they will read the message,” he said.

He also mentioned that while the service is already popular in countries in the region, it is the first time the service has been launched on the Rwandan market.

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