Bralirwa Plc, part of the HEINEKEN Company, is thrilled to announce its latest customer engagement initiative dubbed Coca-Cola’s Under the Crown Lottery!

From November 11 to December 20, 2024, customers will have the chance to win great gifts by enjoying their favourite products. This exciting nationwide campaign celebrates our commitment to rewarding our loyal customers while creating an engaging and fun experience.

Once a customer buys a Bralirwa soft drink in a returnable bottle, they are invited to look under the crown of the bottle for a unique code. Once found, customers can enter the code by dialing *786# and find out if they have won exciting cash prizes. In addition to the cash prizes, those customers will also be automatically entered into weekly and monthly draws, giving them even more chances to win fantastic prizes.

The prizes offered by the Under the Crown Lottery (UTC) are as exciting as the experience itself. Those who submit codes are eligible for direct deposits to their mobile cash accounts. This makes the awarding of prizes a simple and straightforward process.

Through the weekly and monthly draws, customers stand a chance to win larger cash prizes. The grand prize is a reward of 5 million Rwandan francs which will be awarded to three lucky winners. This considerable sum transferred directly to the winner’s MTN MoMo or Airtel account, is intended to recognise and celebrate Bralirwa’s most loyal customers and bring them joy in a meaningful way.

This lottery is designed to bring the joy of true togetherness to all soft drinks consumers and encourage them to interact with Bralirwa’s products in a fun and engaging way.

"We are committed to creating great moments and rewarding experiences for our consumers. We want our customers to enjoy the products they love and feel valued and appreciated every step of the way,” said Fleury Sekiyuku, Bralirwa Sales Director.