Infinix, a brand that resonates with today’s youth, tech-driven generation, has officially launched its HOT 50 Series, a lineup crafted for those who love exploring new technologies and pushing boundaries. Tailored to the diverse needs of modern users, the HOT 50 Series effortlessly supports a range of activities, from gaming to creative content production. This latest collection marries sleek aesthetics with robust build quality, delivering an unparalleled, stylish user experience.

The HOT 50 Series features the HOT 50 Pro , HOT 50i, and more, each model blending performance, beauty, and functionality. With the theme "WOOOW NEW HOT” and an iconic ultra-oval rear camera design, the series presents a bold look alongside high-powered capability. Whether you’re gaming, multitasking, or capturing memories, each device in the HOT 50 Series ensures a fast, smooth experience for today’s dynamic and tech-savvy users.

"Our HOT 50 Pro combines the world’s thinnest 3D-curved design with Titan Armor Protection, creating a smartphone that offers style and durability,” said Shand, Infinix’s Country Managing Director. "Built for adventurous users who value both form and function, this series stays true to our "WOOOW, NEW HOT” message. Infinix is committed to delivering thrilling innovations that fuel creativity and inspire exploration.”

Introducing TitanWing Architecture: Advanced durability in a slim profile

With the HOT 50 Pro , Infinix introduces TitanWing Architecture, an innovative approach combining streamlined design with superior strength. This technology employs a feather-light slim edge structure, resulting in a record-breaking 6.8mm, 3D curved display that is both slim and durable. The unique ultra-oval camera design, enhanced by Luxury Master Craftsmanship (LMC), reflects high-end attention to detail and a refined, luxury-inspired texture. Using PEI material and PVD technology, the devices achieve a polished, metallic finish that’s both lightweight and durable.

TitanWing Architecture maximises interior space by reducing the component size by 24%, allowing room for a larger, high-density battery that extends usage without compromising slimness. The series also includes high-quality, ultra-thin speakers, delivering rich sound in a compact frame.

Titan Armor Protection further enhances durability. Equipped with the Helio G100 chipset, the HOT 50 Pro offers top-notch performance and a TÜV SÜD-certified fluency rating for up to 60 months, ensuring lag-free usage over time. IP54-rated for dust and splash resistance, it also boasts Wet & Greasy Touch Precision for optimal use in challenging environments. With a 120Hz 6.78-inch AMOLED display protected by Corning® Gorilla® Glass, it offers vibrant visuals and enhanced scratch and impact resistance.

The HOT 50 Pro comes with a powerful 5,000mAh battery designed for long-lasting performance, along with 33W fast charge and three adjustable charging modes, Hyper, Smart, and Low-Temp. Features like Bypass Charging and Overnight Charging Protection help extend battery life, ensuring this device adapts to any lifestyle.

Enhanced mobile tech: Optimised for gaming, photography, and multitasking

Built with gaming enthusiasts in mind, the HOT 50 Pro delivers unmatched speed and precision, featuring a 16X Ultra-Resolution Touch and 90FPS gameplay for popular games like Free Fire and MLBB. With a 2,160Hz touch sampling rate, it ensures ultra-responsive gaming. Additional features like Game Anti-Mistouch prevent accidental taps on the curved screen, while Pinpoint Sound Precision enhances the immersive experience. The device also supports multitasking, with floating app windows, memory optimisation, and call rejection to keep users focused.

The HOT 50 Pro offers a versatile camera system for capturing moments with precision. Equipped with a 50MP main camera, a 2MP macro lens, and a 13MP front camera, it delivers crisp, clear shots. Advanced AI features like AI Night Mode, AI Face Detection, and RAW HDR ensure high-quality images in various lighting. AI Voice Capture allows hands-free photography with voice commands, while Portrait Master Mode intelligently enhances facial features for professional-quality results.

Designed for busy, on-the-go users, the HOT 50 Pro incorporates a six-layer graphite structure that reduces heat by 2.7°C, maintaining performance during intense activities like gaming.

For added convenience, Infinix’s 720° SphereTech NFC technology enables tap-and-pay transactions from any angle, enhancing flexibility for daily tasks. The Dynamic Bar at the display’s top provides easy access to notifications, app actions, and quick information, while the Always-On Display (AOD) feature conserves battery life while keeping essential information accessible.

Infinix AI ∞: A creative companion for productivity

The HOT 50 Pro also includes an array of AI-driven features, streamlining everyday tasks and creative pursuits. The ASK AI assistant helps summarise complex content, extract key information, and provide creative prompts, making content creation and consumption easier.

At the heart of the AI∞ experience, Folax, the intelligent assistant, supports hands-free tasks such as music control, call management, and travel updates, boosting productivity and efficiency. The AI suite also includes tools like Live Texts∞ for information extraction from images and Magic Create∞ for guided creative projects. With Visual Look Up∞, travellers can gain insights into landmarks, adding depth to their journeys.

Other creative tools like AI Eraser and AI CutOut make photo editing simple, allowing users to remove unwanted elements or create detailed cutouts. AI Wallpaper offers dynamic, personalised backgrounds that adapt to the user’s style.

Pricing and availability

The Infinix HOT 50 Series, starting at 178,000, combines premium features and affordability across its lineup. Available in Titanium Grey, Sleek Black, and Dreamy Purple, the HOT 50 Pro is available in stores across the country.

For more information, visit www.rw.infinixmobility.com

About Infinix

Since its founding in 2013, Infinix has become a leading tech brand for young consumers, bringing together innovation, style, and performance. Operating in over 70 countries, Infinix’s product range includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. Recognised by Kantar and Google as a top global brand, Infinix was also ranked sixth on Fast Company’s list of the World’s Most Innovative Companies of 2024 for the Asia-Pacific region.

Visit www.rw.infinixmobility.com for more details.