The city of Arusha in northern Tanzania hosted the first-ever Global Land Rover Festival that attracted more than 1,000 Land Rovers from across the world, organizers said Sunday, October 13, Xinhua reports.

Organized by the Arusha regional commissioner's office, the festival that began Saturday and ends Monday was aimed at breaking the Guinness World Record for the longest Land Rover parade, said the organizers.

The 12-km Land Rovers stretch was aimed to beat the current record set in Germany in 2018 with 632 Land Rovers, the Arusha regional commissioner's office said in a statement.

The statement said the festival was intended to showcase various Land Rover models, including the classic 108, 109 and 110 Defenders, Range Rovers and Freelanders.

According to the statement, the Land Rovers on Sunday traveled to the Arusha National Park at the foot of Mount Meru, one of Africa's best trekking routes due to the incredible views from its crater, and will return to Gereza grounds Monday. In addition to attempting to break the current world record, the festival featured safari adventures, automotive exhibitions and family entertainment. It was also aimed at promoting Tanzania's tourism in the northern corridor.