Every 10 seconds, someone dies from alcohol-related causes. According to the World Health Organization (WHO), the harmful use of alcohol accounts for 6.9% and 2.0% of the global burden of disease for men and women, respectively.

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As Rwanda joins the world to observe World No Alcohol Day, on October 2, under the theme "Say No to Alcohol and Selling Alcohol to Minors is a Crime,” attention is being drawn to the devastating impact of alcohol misuse.

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The theme highlights the risks of excessive drinking, and the dangers of selling alcohol to minors, which often leads to underage and binge drinking.