In a groundbreaking move, world football governing body (FIFA) has partnered with Global Citizen to produce a Super Bowl-style halftime show for the 2026 World Cup Final, which will take place at MetLife Stadium in New York, New Jersey.
The development, made during the Global Citizen Festival over the weekend, marks a significant shift in World Cup entertainment, promising a blend of sport and advocacy aimed at eradicating world hunger.
FIFA President Gianni Infantino emphasized the organisation’s commitment to social impact, stating, "FIFA’s mission is to develop football in every corner of the world and to have a positive impact on society.
Through this partnership, FIFA and Global Citizen will bring together the worlds of sport and entertainment to actively contribute to a better world.”
Infantino highlighted the shared goals of promoting access to football and engaging fans in local community initiatives.
The collaboration, which includes a four-year agreement, will see Global Citizen produce the halftime show for the first time in World Cup history.
Infantino noted the significance of this partnership, saying, "We want to end extreme poverty. We want to educate. This is part of our DNA at FIFA, and strategically, I’m so happy and so proud that we’ve been able to conclude this partnership.”
The star-studded announcement was accompanied by high-profile figures such as Hugh Jackman, DJ Khaled, and Gayle King, who joined Infantino and Global Citizen CEO Hugh Evans in Central Park to unveil the exciting plans.
As FIFA prepares for two major events in North America in 2025 and 2026, including the Club World Cup and the World Cup itself, this new entertainment format seeks to enhance the viewing experience and engage a broader audience.
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The World Cup is traditionally marked by performances only during its opening and closing ceremonies, but the 2026 edition is set to embrace a more dynamic entertainment style reminiscent of NFL events.
The 2026 World Cup is slated to kick off on June 11, culminating in the final on July 19.
With the halftime show confirmed, the debate about whether this format would resonate with global audiences is set to continue. Despite some skepticism regarding European viewers' acceptance of extended halftime performances, the decision aligns with a growing trend of integrating entertainment into major sporting events.