Bralirwa Plc under its mainstream brand MŰTZIG is proud to announce the start of the MŰTZIG AMABEATS DJ Competition. The DJ competition is an extension of the on-going Never Stop Starting campaign.
Never Stop Starting is a bold proposition, one that demands attention and action. It takes bravery and boldness to go out on your own and we want to reward the individuals that are bold enough to start something life changing. We will reinforce this campaign idea through a bold activation, with a consumer element, that champions those that Never Stop Starting. Through this activation, it is our ambition to reward DJs, upcoming and established that are bold to Never Stop Starting.
The MŰTZIG AMABEATS DJ Competition will run for a period of 3 months, from July-September 2022, and will consist of 3 phases. The first phase is the recruitment phase which is an open call to all established and upcoming DJs to submit a 3 minute music mix on www.mutzigamabeats.rw. Once submitted, each mix will be reviewed by a panel of experts who will confirm if the mix meets the agreed criteria before it is uploaded onto the website.
The 2ndphase will consist of public voting for the TOP 50 uploaded mixes as determined by the panel of experts. From 14th August 2022 to2nd September 2022, public voting will run for a period of 3 weeks. Public voting will determine the Top 10 DJs who will proceed to the 3rd and final phase of the competition.
The 3rd phase of the MŰTZIG AMABEATS DJ Competition will involve a series of 5 events across the country, during which 2 DJs will be paired to compete against each other in front of a live audience. The live audience will determine the eventual winner of the night. This will lead to a final event in Kigali, during which the 5 finalists from the 5 events held across the county will battle it out to be crowned the King or Queen of MŰTZIG AMABEATS.
The winner of the MŰTZIG AMABEATS DJ Competition will be awarded a 1-year contract as the Official MŰTZIG DJ. We have also reserved some exciting prizes for the 1st Runner up and 2nd Runner up respectively.
For more information on the MŰTZIG AMABEATS DJ Competition, follow @MutzigRwanda on Facebook, Instagram & Twitter.
About Bralirwa Plc
Bralirwa Plc is a Rwandan company producing and selling beers and soft drinks. The Company’s beer brand portfolio includes Primus, Mützig, Legend, Amstel Malt, Turbo King and Heineken all proudly produced in the Gisenyi brewery; the Company’s largest selling beer brand has been available to consumers since 1959. Since 1974, the Company has been producing and selling soft drink brands under a licensing agreement with The Coca-Cola Company. These include Coca Cola, Fanta Orange, Fanta Citron, Fanta Fiesta, Fanta Pineapple, Sprite, Stoney, Krest Tonic, Cheetah energy drink and Vital’ O are the company’s own brands.
The Company was founded in 1957 with the construction of a brewery located in Gisenyi. Since 1971, Bralirwa Plc is a subsidiary of Heineken N.V, which holds 75% of the shares of Bralirwa with the remaining 25% listed on the Rwanda Stock Exchange. As a socially responsible company Bralirwa supports a variety of projects from Health to Environment.