KIPHARMA announces Christelle Kabagire as Bio-Oil brand ambassador
Tuesday, August 02, 2022
KIPHARMA's Davite announces RBA presenter Kabagire to become the new brand ambassador of Bio-Oil during the gala dinner on Friday, July 29. Courtesy

Christelle Kabagire has become the new brand ambassador of Bio-Oil, a renowned global skincare lotion distributed locally by local pharmaceutical distribution firm KIPHARMA.

This was unveiled during a celebrity-studded gala dinner held Friday, July 29 at Four Points by Sheraton Hotel.

Kabagire, a presenter at public broadcaster Rwanda Television, joins the Bio-Oil family in Rwanda, replacing fellow celebrity presenter Luckman Nzeyimana on the duties to promote the product on the local market and overseas during the next twelve months.

Produced by South African skincare manufacturer Union Swiss, Bio-Oil is a Solution to all your skin annoyances like scars, stretch marks, uneven skin tone, aging skin, dehydrated skin, and other skin imperfections. Making a difference on the global market saw the product win over 400 international awards for skincare oil.

Introducing Kabagire as the new Bio-Oil brand ambassador, Giancarlo Davite, the co-owner of KIPHARMA, welcomed the female fashion journalist into the KIPHARMA family which was once home to her father Alexis Kabagire.

An excited Kabagire is joined by gospel musician Aline Gahongayire, showbiz presenter turned fashion designer Bianca and Bio Oil Sales and Marketing representative Regine Uwitonze during the gala dinner. Courtesy

Like her father, Davite looks forward to seeing Kabagire using her platform to contribute to the success of Bio-Oil.

"We are glad to welcome Christelle to the KIPHARMA family. She’s the daughter of one of our former pharmacists, Alexis Kabagire. He has been at KIPHARMA for many years, so it’s a welcome back for Christelle and her family,” he said.

According to Davite, the success of Bio Oil in Rwanda is very good because KIPHARMA has for the past two years been among the top five Bio Oil distributors in the world having the best increase in terms of percentage.

Bio-Oil has been Kabagire’s favourite skincare oil, especially during and after her pregnancy. And Bio-Oil product had a big positive impact on her skin that made her recommend it to any people who are looking for skin solutions.

"I remember I have been using Bio Oil when I was pregnant and, when I gave birth, I quickly got back to my normal size,” Kabagire recalls.

She said some YouTubers would ask her how she managed to keep her body and why she didn’t have stretch marks a few days after giving birth.

A host of celebrities joined Kabagire  to celebrate shortly after she was announced as  Bio Oil Brand Ambassador

"I told them that I tried Bio-Oil and it worked for me. It really did wonders for me because I never got any stretch marks and the good part is that my belly didn’t darken,” she said.

After the interview on YouTube, Kabagire received a number of feedback from people who were asking her how she made it to keep her body free of scars and stretch marks.

"I just told them that I used Bio-Oil. I was indirectly advertising it and here I am the brand ambassador. It’s quite an honour and I am very excited to join the Bio Oil family as I look forward to encouraging people to use this specific body lotion,” she said.

Bio-Oil is distributed in 135 countries worldwide with KIPHARMA as the official representative in Rwanda.

According to Regine Uwitonze, the Bio-Oil Sales and Marketing representative, Bio-Oil has three different categories including skincare oil which is used to heal scars, uneven skin, and stretch marks. There is also Bio-Oil dry skin Gel which is used by people with dry skin to smoothen their skin while Body Lotion Bio-Oil is new to the Rwandan market.

"We will be telling you more about it but I promise you will love it,” Uwitonze said.

Different celebreties attended the event as Christelle Kabagire becomes the new brand ambassador on Friday, July 29.Courtesy

Kabagire is replacing fellow celebrity presenter Luckman Nzeyimana on the duties to promote the product on the local market and overseas during the next twelve months.Courtesy