RUBiS Energy launches ULTRA TEC Advanced Fuel Technology
Friday, July 08, 2022
L-R: Julia Riou, the Marketing Manager Rubis Kenya, Jean-Christian Bergeron, the Managing Director of Rubis in East Africa, Jeanine Kayihura, the Country Manager of Rubis Energy Rwanda

RUBiS Energy Rwanda has launched UltraTec advanced fuel technology, an additivized fuel that contains high-performance additives that increase power and fuel economy at no extra cost.

Founded in 1990, Rubis is an independent French Operator specializing in the three business areas.

These include distribution of petroleum products (service station networks, commercial fuel oil, aviation fuel, LPG, bitumen…), with operations in Europe, the Caribbean and Africa through the subsidiary Rubis Energy.

In 2019, the company acquired the assets owned and operated by Kenol Kobil.

The launched ULTRA TEC Advanced Fuel Technology is designed to improve the vehicle's engine cleanliness, which in return, improves fuel economy and provides superior engine, better vehicle acceleration, optimum engine performance and reduces vehicle emissions.

According to Jean-Christian Bergeron, the CEO of Rubis in East Africa, Rubis Energy Rwanda is the first Oil Marketing Company (OMC) to introduce this kind of technology in Rwanda.

"We believe there are a lot of opportunities in Rwanda. Our target is to become the preferred brand for all the Rwandans. That is why we bring better and quality fuel to our customers. The additivized fuel will help customers consume less and drive more kilometers with a cleaner engine. A cleaner engine should also mean spending less on maintenance in the long term.” he said.

The company has over 40 service-stations across the country. Clients can get ULTRA TEC in both diesel and petrol at any Kobil and Rubis service stations countrywide.

What other services does Rubis Energy Rwanda provide?

Besides additized fuel, Rubis Energy Rwanda, offers other services:

• The Rubis Card payment system, the card is a fuel management system that gives motorists total control of their fuel-related expenses. "With our card payment system, we are in line with the government's vision for a cashless economy. Every client using the card gets discounts automatically,” Kayihura  said. It is based on smart card technology and offers convenience and efficiency when making payments at the station.

• The Enjoy Convenience Store, a youthful, fun, vibrant and dependable convenience store brand, that offers a world class shopping experience. enjoy provides an ambient space with fully stocked shelves and excellent customer service, offering a one-stop solution to customer shopping needs on the go.a youthful, fun, vibrant and dependable convenience store brand, that offers a world class shopping experience. enjoy provides an ambient space with fully stocked shelves and excellent customer service, offering a one-stop solution to customer shopping needs on the go. Rubis Also partnered with Brioche Café. "At our stations, we have many other services. You can even find WIFI at our stations, ” she said.

• Rubis Energy Rwanda markets an extensive industrial, automotive and specialist  range of high-quality lubricants under the K-Lube brand with products, which it says, meet the highest specifications demanded by most automotive and equipment manufacturers.

• The company’s K-gas brand is the perfect cooking gas for domestic and commercial use thanks to the reliable supply and accurate quantity distribution provided with the highest standards in terms of quality and safety.

• Rubis Energy Rwanda also distributes and retails tyres, auto-parts and accessories and offers an extensive range of repair and services with XpressFit.

For more information about Rubis Energy Rwanda, you can visit their website www.rubisrwanda.com and their social media pages as Rubis Energy Rwanda (Twitter, Facebook and Instagram).