MTN Rwanda's FinTech subsidiary, Mobile Money Rwanda Ltd, has on June 24 signed an agreement with international music superstar and business mogul, Mr Eazi to provide customers with better payment experience starting with his online sports betting and gaming franchise, betPawa.

According to Chantal Kagame, CEO of Mobile Money Rwanda Ltd, the agreement is a precursor of seven other projects the company is planning to undertake with Mr Eazi where it will handle the payment part.

She said that customers of betPawa will be able to pay using Mobile Money which she said aligns with Rwanda’s drive to financial inclusion, where even a person in rural area can enjoy the service betPawa offers.

Chief Executive Officer of Mobile Money Rwanda, Chantal Umutoni Kagame cheers with Nigerian singer Oluwatosin Ajibade known by his stage name Mr Eazi    during the signing ceremony  in Kigali on June 24.Bahizi

According to her, the partnership will also provide Mr Eazi with a good experience to control his business by identifying where the customers pay from and deciding where he should put much effort according to the generated income.

She said that a big number of their clients are youth and thus the company she represents seeks to partner with Mr Eazi to sensitize them on the importance of saving, helping them accomplish their endeavours.

Mr Eazi described the agreement as a collaboration of a quality sports betting in Rwanda with a quality integrated payment firm.

After the signing, Mr Eazi described the agreement as a collaboration of a quality sports betting in Rwanda with a quality integrated payment firm, declaring that Mobile Money Rwanda is a famous Fintech which is very dynamic and efficient and that his company is existent in over 10 countries.

betPawa announced its entry on the Rwandan market on April 1, bringing an opportunity to bet small and win big.

A group photo after signing the MoU in Kigali on June 24. All Photos by Craish Bahizi

According to Mr Eazi, the customers only pay with mobile money and the reason for that is that the customer’s journey has to be smooth and they want to be able to know who is betting and if they are not under 18, adding that they can only have that data by using a smart system like mobile money which help them provide quality services.

Fiona Munyana Gahima, Marketing Coordinator at betPawa added that the partnership is going to help their firm tap into the big brand Mobile Money Rwanda has and reach their target audience.

According to her, it will also allow them to explore different marketing channels Mobile Money Rwanda use, their products that can help them reach as more Rwandans as possible as well as to push the message of responsible gaming to Rwandans.

Tackling what makes Mobile Money Rwanda stands out among other payment methods, she said they facilitate customers to deposit the least amount of money to pay at betPawa since the online betting and gaming franchise allows customers to bet as low as one Rwandan franc and that they are an avenue that is available countrywide.