SpanImage, a United Arab Emirates (UAE) digital signage firm, has said that it will start operations in Rwanda before the end of 2009, with an initial investment of $2 m (Rwf1.3 billion).

The North American originated communication company has announced that it is introducing a new technology in the country, which offers cost effective methods of developing and communicating important marketing and messages through a digital media system. 

"The preparations to open are in full gear and we have sent a lawyer to the Attorney General’s Office to sort out the necessary legalities before we can register the company here prior end of this year,” said Fisal.M.Moalin, the company’s global Chief Executive Officer.

According to officials, the new advertisement technique involves installation of Liquid Crystal Display (LCD) or Plasma Video in supermarkets, streets, banks to attract the attention of the consumers.

The LCD monitors are placed in strategic locations both indoor and outdoor to enhance visual communication between brand owners and clients hence improving communication.

"After getting established in Rwanda, we shall immediately extend our services to Uganda,” Moalin revealed. 

The company has also estimated that it will require at least 100 direct and indirect employees for its Rwandan units. 

SpanImage provides multiple services to its clients including span corp, a service designed for the governments, corporations and non government organisations to create their own communications and marketing media display networks. It has got regional and international affiliations which include; Kenya, Djibouti, Oman, Asia and Europe.

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