Last week, Bralirwa Plc, part of the HEINEKEN Company, awarded the top performers of soft drinks portfolio distributors who participated in a challenge dubbed ‘Dubai Twagiye’.
The event which was held at the Company’s soft drinks plant in Kicukiro District was attended by Bralirwa management team, staff, and distributors. Bralirwa Plc, Rwanda’s leading beverage company which began producing beer in 1959, started the production of Coca-Cola products in partnership with The Coca-Cola Company in 1974, and today continues to engage its customers and consumers through innovations, fascinating events, and award-winning competitions.
The ‘Dubai Twagiye’ challenge which ran from February to June 2024, was set for Bralirwa’s Coca-Cola distributors with an objective of enabling growth, boosting interactions among its consumers and customers, as well as driving commitment across the entire ecosystem.
The five-month initiative inspired distributors to win and deliver together as one of the strategies to achieve company-wide priorities. In his appreciation remarks, Bralirwa’s Managing Director, Etienne Saada, highlighted the significant contribution that direct partners continue to make towards achieving the company’s ambitions and success.
"As we celebrate the winners today, we recognise that it is a cross-functional collaboration combined with dedication and hard work of every member that we are able to attain great achievements,” he said.
Over 40 male and female distributors participated in the Coca-Cola challenge including distributors from Gasabo, Nyarugenge, Nyamasheke, Ngoma, Huye, Rubavu, Kicukiro, Bugesera, and Rulindo representing the diversity within Bralirwa’s distribution network.
This inclusive approach motivated distributors to excel and highlighted Bralirwa’s commitment to customer centricity and efforts in celebrating both big and small wins. The top four winners were awarded an all-inclusive five-day trip to Dubai where they will get a chance to watch Formula One qualifiers and finals.
The second category of four winners were each awarded a tuk-tuk worth five million Rwandan francs to support them in their transportation logistics, while the third category of three winners were awarded a Nyungwe experience for two nights at Kivu Mantis, among other activities. The event concluded with light moments between the distributors and staff, creating unforgettable moments as the Company continues to demonstrate passion for its consumers and customers as one of its key values.