Today, different companies have started using digital technology to sidestep the limitations of the physical world. 

These new advancements have given businesses the opportunity to reach the right customers and ensure provision of excellent services.

Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.

However, much as this is a trend for some, a number of other businesses haven’t yet embraced this. They are still taking baby steps to connect with tech and advance too.

Abdulrahman Niyonizeye, the founder and CEO of SmartClass, a platform that uses technology to facilitate true efficient quality for all through collaborative and student centred learning without limits, says businesses need to embrace digitalisation because it helps them to connect to larger borders.

"If you have identified a perfect niche, you can scale and easily serve everyone from anywhere in the world. It takes less input, workers can also work remotely and there is no need of physical presence in offices,” he says. 

Niyonizeye also shares that with everything managed online, it’s easy to stay in touch with your business data daily.

"Getting users to test your product is easy, same applies to collecting feedback.”

According to Willine Ikirezi, the co-founder of Dotparma, a pharmacy that operates online, adopting technology as a new trend and incorporating it in business provides efficient services and enables your products to reach the market faster, especially with the Covid-19 pandemic.

"There can be a lockdown any time and it’s not easy to move, but with technology, you can find ways of operating. Speaking from the perspective of a person who runs an online business, I encourage everyone to start business digitalisation as it is efficient,” she says.

Why is business digitalisation important?

As someone who is transitioning and trying to adapt to technology with my business, I have seen that it is really important to embrace digitalisation because there are many competitors out there. And if you want your business to move forward, you need to move with the world trends, says Kevine Ineza who owns a food delivery business.

According to imaginovation insider, digital transformation comes with benefits as below;

Transforming customer experience

At the heart of digital is customer experience. Many companies are increasingly aware of this, with 92% of leaders developing sophisticated digital transformation strategies to enhance the consumer experience.

More data-based insights

When you go digital, you can track metrics and analyse the data that you capture during your digital marketing efforts. Using data-driven insights can help to understand customers better and also rethink business strategies, assisting with better decision-making, paving ways to a higher ROI.

Greater collaboration across departments

Digital transformation offers an excellent opportunity for unity throughout the organisation as leaders build it on digital congruence. When you find everyone aligned to a common purpose, you’ll find a smooth and seamless transition.

Improved agility and innovation

With digital transformation, businesses proliferate, fuelled with innovation. When it comes to DT initiatives, 68% of companies rank agility among the top three considerations. Even with all the benefits, there are critiques on the concept. Let’s check out.