Dr Abdallah Utumatwishima, the Minister of Youth and Arts, has called on the Rwanda Investigation Bureau (RIB) to probe whether young people are using social media as a cover for illegal activities.

In a post on X, Utumatwishima voiced his concerns: "Initially, I believed these youths were merely engaging in entertainment under the guise of showbiz. However, their references to personal details and un-Rwandan behaviour raised alarms.

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"Yago, Godfather, M Irene, SKY2, and others resorting to insults and slander is not part of our culture. I urge RIB to investigate to ensure no criminal activities are involved."

His statement highlights a troubling trend of public shaming and insults among social media influencers with large followings.

These online disputes sometimes cross legal boundaries, involving defamation, slander, and other offenses.

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The current social media feud, while not unprecedented, prominently involves figures such as Yago Pon Dat, who is in a dispute with DJ Brianne. This conflict is supported by Godfather, a Twitter personality, and The Cat, a well-known Instagram blogger.

These individuals, among others, regularly exchange harsh remarks, which often escalate to public insults and shaming, testing the limits of acceptable online behaviour.