PRESS RELEASE: Spanish firm Porcelanosa targets Rwandan market with innovative design solutions
Tuesday, August 06, 2024
Porcelanosa headquarters in Villarreal, Spain. With over 50 years of experience in the sector, Porcelanosa has proven to be a visionary company by expanding into Africa. Photos: Courtesy.

Africa’s rapid economic growth and urbanisation present an increasing demand for construction quality materials and interior design solutions. African cities are experiencing a boom in the construction of infrastructure, housing, and commercial spaces, creating an urgent need for high-quality and durable products. In this context, the Spanish company Porcelanosa has identified a strategic opportunity to introduce its products and meet these demands.

Porcelanosa provides a wide range of high-quality ceramic products like tiles, as well bathrooms equipment (cabinets, sanitary wares), kitchens (including smart kitchens), flooring and walling solutions, and construction materials to the Rwandan market.

Porcelanosa also provides flooring and walling solutions, and construction materials to the Rwandan market

According to Sherine Makkar, Porcelanosa International Business Development lead for East Africa, "Porcelanosa sees enormous potential on the continent and is committed to contributing to the development of the construction sector in Africa with innovative and high-quality products.”

With over 50 years of experience in the sector, Porcelanosa has proven to be a visionary company by expanding into Africa, a continent with impressive progress and an evolving market. Its focus on quality, innovation, and sustainability has resonated with African consumers, positioning it as a leader in the sector. As the continent continues its journey towards development and urbanisation, Porcelanosa is poised to be a key partner in this transformation, providing construction and design solutions that make a difference.

For its strategic spread into the African markets, the company has partnered in Rwanda with Imara Properties, a company known for its commitment to quality and customer service. "This partnership has been crucial in bringing Porcelanosa’s international standards of design and construction to the country’s rapid urban development and growth,” said Makkar.

The company offers bathroom fixtures (cabinets and sanitary ware) andkitchens, including smart kitchen equipment.

The presence of Porcelanosa in Rwanda marks a milestone in the construction and design market in the country. Porcelanosa is able to introduce its high-quality products and innovative designs into a growing market, contributing to the country's urban and economic development. With a continued focus on quality, sustainability, and customer satisfaction, Porcelanosa is well-positioned to remain a leader in the construction and design sector, providing solutions that not only meet international standards but also adapt to local needs and aspirations.

Contact in Rwanda: 250 780 619 464 / isange@imara-properties.com