Skol Brewery Ltd has launched Maltona, a new 0.0% alcohol malted beverage now available nationwide. The introduction was marked by the signing of award-winning gospel artiste Israel Mbonyi as the brand ambassador on Friday, July 26.
Prior to the launch, Mbonyi shared moments of enjoying the drink with friends and family on his social media channels.
Mbonyi addressed initial concerns raised on social media about the association with alcohol: "People questioned why a gospel artiste would promote alcohol, but Maltona is actually a 0.0% alcohol beverage. I tried it, loved it, and so did my friends. It’s perfect for enjoying moments with loved ones, and I hope my fans will enjoy it as much as we do.”
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Regarding the partnership, Mbonyi added, "While the details of our contract are confidential, I’m pleased with the terms and timing. I look forward to a successful collaboration.”
Eric Gilson, General Manager of Skol Brewery Ltd, praised Mbonyi, saying, "We’re proud of Israel Mbonyi’s musical achievements, and he perfectly embodies the qualities we want for our brand. That’s why we chose him as our ambassador.
"Maltona is a premium non-alcoholic malted beverage with a rich malt flavour crafted from natural ingredients. It offers a refreshing experience that truly quenches your thirst,” he added.
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"I tried the drink at their intro event at Car Free Zone, and it reminded me of a cold coffee, though I know there’s no coffee in it,” said resident Elyse Dushime. "The malty flavour truly brings out a distinct Rwandan touch. Just like Skol’s other non-alcoholic drink, Panache, which is popular with many, I believe this new offering will attract its following.”
Skol Brewery aims to broaden its appeal beyond its traditional alcoholic beverages. By partnering with Mbonyi, they are targeting new demographics and addressing misconceptions about their brand.
To introduce Maltona to a wider audience, Skol plans to host roadshows across the country, giving people the opportunity to sample this new non-alcoholic drink.
Maltona, crafted from water, sugar, malt, caramel, and hops, is presented in a premium bottle, making it suitable for any occasion. This launch marks Skol Rwanda’s seventh offering, joining a lineup that includes Skol Malt, Virunga Beer, Virunga Water, Skol Lager, Gatanu, and Panache.