The youth vote is a central issue in any presidential campaign, whatever the country concerned. It is always the subject of analysis and great covetousness. In Rwanda, the generation that did not live through the genocide against the Tutsis thirty years ago is now in the majority.

In Rwanda, as elsewhere, every political party is keen to win over this electorate, seeking to speak to it in a language it appreciates and understands. Social media networks are being used; Tik Tok, Instagram and Twitter (X) among others. They're replacing the traditional campaign flyers our parents have always known. Graphics and language are draped in colour, and young activists are in the spotlight to convince their peers.

However, I have to share with you this powerful certainty, having lived on the ground for several months and taken part in a few campaign events. Young Rwandans - the post-ethnic, post-genocide generation - don't need all these gimmicks to get out and vote on July 15.

Having been born and lived mostly in Europe, on the Old Continent, my voting experience has always been one of renunciation and choosing the "lesser evil":