it is hard for a business to excel without great marketing tactics or skills. Any business aims to make money, and marketing is a vital channel to reach that end goal.

With marketing, customers are educated about your products and services, for example, what you do and how you work.

If you want to master the best marketing proficiency, here is how;

Content marketing

According to Rogers Nkurunziza, a marketing agent in Kigali, content marketing is inevitable in today’s digital marketing. Brands have comprehended that they need to produce a stable stream of excellent content in order to attract their audiences.

He says, content marketing is the skill of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are distributing information that makes your buyer more intelligent.

Mobile marketing

Nkurunziza also notes that mobile marketing is on the rise and very powerful. Mobile marketing is a form of promotion that gets you as close to your customers as possible. For instance, you use their mobile phones by sending them text messages to advertise your products, providing a mobile site, or providing a mobile app.

"Every decision that your customer takes after seeing your projects should be planned and prepared by you. You must continue to provide them with advertisements of your products to keep your business on their minds,” he emphasises.

Nkurunziza also says that mobile marketing gives you the chance to reach your target audience quickly and efficiently, and allows you to be as creative as you like with your content.

Video production

This is the era for videos. Brands are identifying that video is a very appealing and persuasive form of content that can be used to a company’s benefit. 

Any experience in video production, editing, and even video animation is highly required. You can also set up your own YouTube channel and filming, Nkurunziza explains.

Studies show that 74 per cent of users who watched an explainer-video about a product subsequently bought it.

However, the marketing professional adds that with videos, you need interesting titles and descriptions. Add a link back to your website, products, and services. Give prospective customers the way to take the next step. And discover the world of collaborating videos, to encourage actions even more.

Videos engage even lazy buyers, encourage social shares, explain everything yet appeal to mobile users.

Paid social media advertising

Nkurunziza says that paid social media advertising is a cost-effective way to promote your business. It is an exceptional way to boost brand awareness.

For instance, the more often your business appears in a user’s newsfeed, the more likely they are to remember your business or product.

If you can promote your Twitter posts, competition is the way to go in the social ground, and businesses know that working with paid opportunities is the best and quickest way to move forward.

Copywriting

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. It aims to increase brand awareness and ultimately persuade a person or group to take a particular action, says the Nkurunziza.

He says, strong writing skills enable resilient communication. While writing copy, there is a lot that needs to be done before writing down your words. For instance, understanding who you are writing for, what is the objective of the written piece, where will it be published, what is the action you want people to take after reading it and so on.

Storytelling

Nkurunziza highlights that people are driven by emotions. As you write any content, find a way to connect your customers’ lives to your product.

To him, storytelling can be an influential tool that permits marketers to recognise what is going on in the marketplace, and what that means for the customer, consumer, society, brand, and the company.

Storytelling not only adds a human element to your content, it stirs empathy, creates uniqueness, and shares a real experience of the company, Nkurunziza adds.