Miss Rwanda 2020 Naomie Nishimwe on Tuesday signed a contract that will see her become the brand ambassador of Itel Mobile Rwanda in the next twelve months.

The contract will see the beauty queen promoting different products by the mobile phone solutions company effective the day of the signing of the contract.

During the signing, she was accompanied by two of her colleagues in the ‘Mackenzie Quadruple’, who are famous on social media for their performing skills and her mother who doubles as her manager.

After signing the contract, Nishimwe said working with a big firm at the level of Itel was a dream she had had from her very young age.

"It is a dream come true. Thanks for welcoming me and I am glad to be part of the Itel family. It is a big pleasure working with them and I hope to work well with the company through the coming year,” Nishimwe said.

Norbert Gatera, the Itel Mobile National Agent, said the firm has made a good choice in working with Nishimwe as brand ambassador, adding that she can help the company reach more customers across the country.

"I am sure we made good business choice in Nishimwe because her brand can help our business by pushing our products. We are looking forward to a fruitful partnership which I am confident will benefit both of us,” he said.

According to officials from Itel, the contract is open for extension if all goes according to plan.

Itel Mobile was established in 2007 and has for the past few years increased its presence in Rwanda with its wide-ranging products including phones and accessories easily found in retail shops in different parts of the country.

Nishimwe will now play a crucial role in the mobile company’s ongoing promotion where you buy either Itel P36 Pro, P 36, A 56Pro, A 56, A33, or A 16 plus and stand a chance to win either of its products including power banks, wireless earphones, Bluetooth earphones, Bluetooth speakers, bags and water bottles among other prizes.

With this promotion, Gilbert Bizimana, the marketing manager of Itel, said, "We see her [Nishimwe] as a good channel that can link us with Rwandans so they can easily know the products we have for them and we believe working with a someone that we elected as Miss Rwanda was a good decision for both the company and our customers”.

 The promotion started on August 17 and will run until the end of August.