I&M Bank (Rwanda) Plc opened a new branch in Niboye Sector, Kicukiro District, on Thursday, May 23, as it continues its expansion strategy.

Incorporated in 1963, I&M Bank Rwanda is the oldest bank in the country and one of the leading players in the industry with a strong footprint across the country. The bank offers a full range of personal, business, institutional and corporate banking products throughout its locations.

During the launch of its newest branch, Benjamin Mutimura, the Chief Executive Officer of the Bank, underscored the institution's dedication to meeting clients' expectations.

"Initially, we had not yet started in Kicukiro. However, we are now fortunate to have inaugurated the branch. We are committed to continuing our journey by opening more branches," he said.

"Our aim at I&M Bank is to have collaborative customers. If you do not profit, neither do we. This principle drives us day by day, recognizing that our customers are at the core of our existence," he added.

Mutimura emphasized that the Bank's success hinges on its customers and pledged to maintain close proximity to them, aligning with I&M Bank's fundamental objective.

Roger Rwasa, who represented clients of I&M Bank during the launch of the Kicukiro branch, expressed appreciation to the Bank for its transformative impact. He thanked I&M Bank for uplifting clients, acknowledging the positive changes the Bank consistently brings to their lives.

Rwasa highlighted the significance of effective communication with the Bank, emphasizing how it positively influences their banking experience.

"It is not too difficult for us because we call you and you speak to us in any language," he stated, noting that their ability to converse with clients in any language greatly facilitates smooth communication.

Rwasa further extended his gratitude to I&M Bank, acknowledging their commitment to their role as a financial institution saying, "We deeply appreciate I&M Bank for their consistent support throughout various business cycles, including the challenges posed by the Covid-19 pandemic. Their presence during both good and challenging times exemplifies the essence of banking which is standing by their clients regardless of the circumstances," he added.

Mutimura highlighted Rwasa's point that during Covid-19 pandemic, the Bank got closer to customers by lowering interest rates and helping businesses pay salaries.

"We aim to help businesses get the documents they need for their growth," he said.

Additionally, he addressed the importance of embracing technology, stating, "In this era, we aim to move away from traditional methods used over the past 60 years of operation.

"We are committed to leveraging technology, urging you to utilize our technological solutions. Many transactions can now be conveniently completed on your phone without the necessity of visiting a branch. The future looks promising, and we have extensive plans to serve our customers better, to remain closely connected with you, and to support your growth."