Moet & Chandon and Akagera Business Group (ABG) announced a new partnership making ABG an official channel partner of Moet & Chandon in Rwanda. The partnership was kicked off on Tuesday, February 26, 2019, with a VVIP dinner at Soy Asian Table inviting guests such as ambassadors, chief executive officers, managing directors and government officials for an amazing food and champagne pairing.

Moet & Chandon Champagne.

Welcome Speech at Soy Asian Table.

President of ABG, Vinay Gorajia.

The celebrations continued on Wednesday night at Pili-Pili where over 200 guests attended an invitation for the Moet & Chandon event. "We are proud to partner with Moet & Chandon, an iconic brand with a rich history and a reputation for unique and luxury products. Our new partnership creates a wealth of opportunities for us to connect with new and longtime clients and celebrate luxury living with Moet & Chandon,” said Vinay Goraija, ABG President.

"We are thrilled to be entering into this partnership and look forward to a mutually beneficial relationship with ABG for years to come,” said Alexandre Helaine, Market Manager Eastern Africa, Moet Hennessy. "ABG is a perfect fit for Moet & Chandon in Rwanda as we both share the same values of integrity, loyalty and luxury. We couldn’t be more excited for our clients and consumers who love the experience of Moet & Chandon,” added Helaine.

Champagne Pour.

Moet & Chandon Rose.

Brand Ambassador of Moet & Chandon.

Guests at the VVIP Dinner.

As guests enjoyed champagne and sampled hors d’oeuvres, the mood was very serene and the night was spent with guests finding and interacting with new associates from different spheres. A number of guests also won and walked away with Moet & Chandon bottles through a raffle that was played at the event every 30 minutes.

According to Anthony Bud, a guest who attended the event, "it is great when such champagne brands become available on the local market. Moet & Chandon has, more than any other drink, the ability to fill its consumer with pleasure through the senses of sight, smell, and taste like no other drink. The bottles are always beautiful and the drink sparkles. From the moment the waitress pours it into your glass to the time its aroma gets into your system and caresses your tongue, the champagne’s flavor lingers on,” said Bud.

Brand Ambassador of Moet & Chandon.

Models & Bottles.

Models & Bottles.

Moet & Chandon Box.

About Moet & Chandon

Founded in 1743, Moet & Chandon, the first registered champagne maker in the world, is based in France where every single drop of the world’s Moet & Chandon champagne is produced. Today, Moet & Chandon is a true global brand found in more than 140 countries around the world and is the most expensive champagne brand in the world.

According to Pierre-Louis Araud, the Brand Ambassador for Moet & Chandon, there are reasons why they have chosen Rwanda as a market for Moet & Chandon. "We chose Rwanda because of its reliability and dynamism, plus the people here love the taste of champagne. We are going to make sure we capture the market in the future,” said Araud.

Brand Ambassador of Moet & Chandon Speech.

Moet & Chandon @ Pili Pili.

About ABG

Akagera Business Group started in 1997 in Kigali and has since grown into a household name. Diversified across 9 different businesses, ABG strives to bring quality lifestyle brands to the local market and build a strong partnership with its clientele.