Canal+ has reduced the price of its HD decoder as the Pay-tv company moves to facilitate its customer to enjoy a variety of high-quality content during this festive season.

The company said the price for its HD decoder is now Rwf 10, 000 down from Rwf 25,000.

The week-long promotion starts on Tuesday, December 11 and runs up to December 18, the firm said.

The promotion aims to ensure that Rwandans celebrate Christmas and the New Year enjoying their favourite channels and quality content.

Alain Tuyishime, Sales Director of Canal+ at Tele 10 says the promotion comes as part of the Pay-TV's warm Christmas and New Year wishes for its audience.

"The decoder has a very good image and quality sound; it is far better than the old decoder,” Tuyishime added.

CANAL + Marketing Director speaks to media about the festival promotion. / Sam Ngendahimana

He said that the promotion comes as a double promotion because the previous decoder was costing Rwf 52, 000 in September before it was reduced to Rwf 25, 000.

"We have a lot in the store and we can supply to every corner of the country. Anyone who needs to change the old decoders can do so by paying the same amount for migration,” Says Tuyishime.

He said that existing customers should only provide the (serial) number of the old decoder in order to be assisted for migration.

"We are unique when we compare our products with those of our competitors. Our clients are happy about our products. We are also ready provider quality services as far as content is concerned.”

Canal+ has five sports channels, which broadcast the top European football leagues including the English Premier League, Spanish La Liga, French Ligue 1 as well as NBA.

It also has music and other entertainment channels. Canal+ has operations in Africa, Asia and Europe.