Two clients of Western Union money transfer, using Rwanda Commercial Bank (BCR) as a platform for transactions, have been rewarded. The clients received a flat screen television set and another received a digital camera, in a two months promotion.

According to Gasore Désiré, the Business Development Manager, the promotion which ran from November to January was aimed at attracting new customers while retaining existing ones.

"It’s a common campaign we organise with western union international in and of course with other banks which offer western union services in the country. Since it started we have been giving gifts such as caps, T-shirts, umbrellas and school bags,” he said.

Gasore also said that the campaign is carried out every year especially during pick seasons between December and January
and that the next one will be organised in May and August this year.

Western Union works with three agents including BCR, Ecobank and Bank of Kigali (BK). BCR which boasts of the biggest market share of 60 percent also has three sub-dealers which include Post Office and Banque populaire.

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