The 21st edition of Rwanda International Trade Fair, commonly known as Expo, opens its doors today. Every year the expo has pulled in many exhibitors and this time they come from 23 countries.

Every year there is something new and this time it is no different. There will be no more dipping into the pocket to pay the entrance fee, all that will be done electronically using the same Tap and Go card used on public transport. The gates will swing open by a simple tap on an electronic card reader.

Foreign companies have continuously been showing interest in getting a footprint in Rwanda. The Special Economic Zone is proof of it, a reminder that constant promotion of the country as a safe and welcoming investment destination.

As reported by the Private Sector Federation, many of the past foreign participants ended up setting shop in Rwanda.

Coincidently, at the moment, there is a large delegation of Japanese investors in the country looking opportunities. They represent major brands such as in the motor industry, technology and financial services.

It is an opportunity for local entrepreneurs to have many major brands under one roof so they should be bold enough to pitch their ideas. They should emboldened by the fact that the Japanese visit was informed by a wish for many firms who expressed interest in exploring the Rwandan market.

In fact, a Japanese firm recently invested in two local startups, including the one that developed the Tap and Go system being used at the Expo’s entrances, so they should not fear to taste the waters.