KCB Bank Rwanda has pledged to bring to the market more digital products to help deepen financial inclusion and boost cashless economy.

George Odhiambo, the KCB Bank managing director, said it is important for the lender to bring to the market more convenient and efficient solutions to boost customer experience and support the country’s push toward digital economy.

He said efforts to add value on the existing products were ongoing, noting that the bank would soon unveil its first credit and prepaid cards as part of the strategy.

National Bank of Rwanda has been encouraging sector players to innovate and bring products that will help increase financial inclusion as well as help reduce the cost of credit.

A Finscope report estimated formal inclusion at 68 per cent, with mobile banking contributing more than 23 per cent. Rwanda targets universal financial inclusion by 2020.

"Many of our services have already been digitised, giving customers an opportunity to transact at their convenience including on the move,” he said.

Odhiambo was speaking during the launch of the bank’s Customer Appreciation Week yesterday as part of the events to mark its 10th anniversary that will be celebrated later this year. He said the bank will conduct countrywide customer appreciation activities between now and then.

"We want to listen to customers and get feedback on our services and products to be able to meet their needs going forward,” he said.

The regional bank started its Rwanda operations in 2008 and today boasts of 12 branches across the country.