12th February 2024
As Tour Du Rwanda 2024 gears up for another thrilling edition, Amstel proudly returns as the event's gold sponsor, bringing with it a wave of excitement and innovation. This year, the renowned brand is set to redefine the cycling experience, not only during the race but also in the build-up to the event.
Amstel has unveiled a series of unique and exhilarating experiences aimed at fostering camaraderie among friends and building anticipation for Tour Du Rwanda. The brand's innovative approach has already captured the town's attention with successful E-cycling races held at popular outlets, including Maison Noir, Molato, Plazzo, and Clausy Bar. These activations have become the talk of the town, positioning Amstel as the quintessential brand for creating unforgettable moments shared among friends.
But the excitement doesn't end there. During Tour Du Rwanda, Amstel plans to treat its outstanding distributors and loyal consumers to unforgettable experience at all touch points of the event.
According to BRALIRWA Plc’s Marketing Director, Mrs. Martine Gatabazi, the focus for this year is to solidify Amstel's position as the brand of choice among friends while also adhering to responsible drinking regulations. With this in mind, Amstel has carefully planned a series of non-stop exciting experiences throughout the event, ensuring that participants enjoy themselves responsibly.
One of the most anticipated aspects of Tour Du Rwanda 2024 is the competition for the ultimate prize: the coveted Amstel jersey. Teams from across the region will vie for this prestigious award at every stage, adding an extra layer of excitement and intensity to the race.
For cycling enthusiasts and friends alike, Amstel invites you to join the excitement and celebrate the spirit of friendship and adventure at this year's Tour Du Rwanda. Cheers to unforgettable moments ahead and the thrill of the ride, embodying the essence of 100% Pure malt, 100% pure cycling.
Amstel is not for sale to persons under the age of 18, please drink responsibly.