Addis ababa – Ethiopia is looking to promote its horticulture products in China and different other markets to increase export volumes and revenue, the Horticulture Producers and Exporters Association (EHPEA) has said. The association said various endeavours are already going on to help achieve this goal.

Tewodros Zewdie, the EHPEA executive director, told Xinhua on Wednesday that the country’s export performance of the flower sector in the last few years has shown remarkable progress, but the fruits and vegetables sector is not growing that much compared to its potential.

Tewodros added that the association is working with the public and private stakeholders to address the challenges related to logistics issues, among others.

"We are aggressively promoting our products in Europe, and the feedback from the buyers is quite good. Some promotion activities are also going on in China. We can also benefit from the market opportunity in the Middle East,” he said.

Ethiopia earned about $300 million from export of fruits and vegetables in the last year fiscal year.

Xinhua.