Rwanda’s music industry has over the years transformed into a lucrative sector and many corporate organisations are keen to invest in the music industry.

The latest is that local artistes will be supported by a Belgian based company to embark on a countrywide tour under a project dubbed Turn Up.  The musicians will engage in a 22-day road show as they stage performances for their fans across the country.

According to Olivier Tuyishimire, the CEO of Preeminence Ltd, the company organising the road shows, Rwanda Turn Up is aimed at teaching Rwandan artistes how concerts are organized.

Tuyishimire whose company is based in Belgium said that he was doing the same business abroad but decided to bring the idea home to empower and support the growing music industry in the country.

"As this music industry continues to grow, we should encourage Rwandans to keep liking and consuming local music as well as supporting local artistes to keep shining. That’s what I have come to do for the industry through Rwanda Turn Up,” said Tuyishimire.

Starting from August 12 until September 2, famous artistes will be moving across all provinces of the country as they stage concerts.

Artistes like Social Mulla, Bruce Melody, Bull Dog, Pacy Oda and Dream Boys will participate in the first episode of Rwanda Turn Up.

The first road show will be held in Musanze at Ubworoherane Stadium on August 12. It will be followed by Kigali city at parking stadium Amahoro on August 19. On August 28, the show will be in Kayonza at the district stadium before winding up on September 2 in Huye at University of Rwanda auditorium.