A popular female radio presenter, Sandrine Isheja Butera and photojournalist, Plaisir Muzogeye have recently signed a deal to advertise for the leading mobile phone company, Tecno Mobile Rwanda.
A popular female radio presenter, Sandrine Isheja Butera and photojournalist, Plaisir Muzogeye have recently signed a deal to advertise for the leading mobile phone company, Tecno Mobile Rwanda.
The deals signed are; advertising the company’s brand new phone ‘Camon CX’ and to promote the campaign that was dubbed ‘Live While Alive Camon CX’.
According to Isheja, her deal is to use her photos and that of her baby on photos taken by TecnoCamon CX and post them on her social media platforms.
"They (Tecno) came and discussed with my manager and agreed on how all things will be done. The discussions ended up by signing a six-week deal. For me, it is extremely an immense pleasure of how they picked me among many more popular journalists in the country,” she said in an interview with The New Times.
She said working with Tecno is a proof of her good performance at her daily job and she is optimistic that from the contract both parties will benefit, particularly, it will help her boost her brand name.
Muzogeye’s deal is to work in ‘Live While Alive’ campaign as the brand ambassador. His job is to take good pictures for the company’s activities.
"I am also using this new selfie king phone in taking some of these pictures that I am contracted to take” he said.
"I’ve highly appreciated this valuable deal because when a company like Tecno thought of individual like me to take pictures for them, it is indeed a vote of confidence,” he said adding that it leaves a good picture for the company and for the photographer himself.
He described Tecno as a company that has products that every person would love to brand.
He said, through the deal beyond earning money, his career of photojournalism will be highly enhanced and valued, "I must base on this and keep working hard to attract more opportunities,” he said.
About Tecno’s promotion
With the company’s new version ‘CamonCx’, Tecno recently launched a campaign dubbed ‘Live While Alive CamonCx’ where the winners will get free travel and tour ticket to Nyungwe Forest where they will spend two days with each of their respective families or a friend of their choice.
They will also be given a chance to tour Nyungwe National Park to experience the natural park beauty before they return to Kigali two days later.
When you win a prize after buying CamonCx at whichever Tecno shop, you are immediately shortlisted among the grand promotion lucky winners.
Competitors can also post photos through their own different social networks add hash tag #liveWhileAliveCamonCx and tag TECNO on either Facebook, Instagram or Twitter to stand a chance to be added on the list of the promotional prizes.