Prime Minister Anastase Murekezi, has urged members of the private sector to improve service delivery as one way of boosting their profitability, which will in turn boost the national economy. He was speaking last Friday during the launch of new service delivery campaign in Karongi District dubbed "Nk’uwikorera” that challenges providers to offer services that they would themselves expect to be offered. "Private operators must improve service delivery because it brings in more customers. This should not be difficult to understand because profitability is what drives any private investment. It is the sector that also receives a big number of people,” he said. The twelve-week campaign that is driven by Rwanda Governance Board (RGB), targets public and private operators mainly those working in hospitality sector such as hotels, restaurants and transport sector. Murekezi said improved service delivery will inevitably increase the contribution of the private sector to the GDP, which stands at 48 per cent, according to recent figures. RGB pledges that by the end of this year, citizen service satisfaction should stand at 80 per cent from the current 72 per cent and that by 2018; it should increase to 85 per cent. Even though the campaign will be closed after twelve weeks, the Premier said, it will be a path for sustainable delivery of services in both public and private institutions. He asked leaders to embrace ICT use in service delivery saying that it is one of the ways to curb corruption and time wastage. Planned activities According to the RGB CEO, Prof. Anastase Shyaka, the campaign was segmented to ensure all sections of the population are reached and strategies are in place to ensure the results are sustainable. "The first week will be dedicated to services of supporting genocide survivors where the genocide survivors’ fund (FARG) will be at the forefront. It will be followed by activities related to genocide commemoration, which calls for citizen’s role. The third week will focus services related to health, hygiene and sanitation services, malnutrition, and health insurance subscription while the fourth week will be dedicated towards services in social protection programmes,” he said. The fifth week, he said, will be directed to secondary cities whereby the Ministry of Infrastructure will champion the drive to sensitize the citizens about the benefits of developing the secondary cities. Shyaka added that others weeks will generally dwell on assessing and investigating all issues found in social protection programmes, heath, and mismanagement of public funds among others. The activities will also look at development of cooperatives be followed by checking services in agriculture sector while the last week will focus on transport, restaurants and hotels services. The last week of the campaign, he said will give attention to family and gender promotion services.