The youth should embrace financial technology to improve their quality of life and also help drive Rwanda toward a cashless economy.

"In the world today, technology provides quick and affordable solutions both in a social and economic context. So, early adoption is essential for success, which is where we aim to take the lead by providing you with innovative and timely technology,” Maurice Toroitich, the managing director of KCB Bank Rwanda, said.

Toroitich was speaking during the launch of ‘KCB Digital Friday’, the lender’s new campaign that seeks to deepen digital financial services among the youth, especially university students.

Speaking at the event, Albert Akimanzi, the KCB Bank Rwanda head of marketing and corporate communication, said the drive is aimed at raising public awareness on digital financial products to increase uptake of financial services in the country.

Over 200 university students (some pictured left)who participated in the event signed up for new accounts, she said.

"We live in an era where banking services are transitioning to mobile and web-based platforms. Therefore, this is a deliberate strategy to reach out to customers and bring them on board,” he said during the launch at the Kigali Car Free Zone on Friday.

Akimanzi said the bank is targeting the youth because they are the most active users of new technologies, a situation banks must leverage to promote cashless economy.

Meanwhile, the bank unveiled activities for this year’s Global Money Week at the event. Under the theme, "Learn, save, and earn”, Global Money Week 2017 centres on events and activities aimed at inspiring youth to learn about money, saving, creating livelihoods, gaining employment and being entrepreneurial.