The world of music is very competitive and staying relevant for over 14 years is no small feat, Rwandan recording artiste Bruce Melodie shed light on the secrets behind his success at the launch of his partnership with local basketball club United Generations for Basketball (UGB) on Friday, January 19.

The artiste gained local and regional recognition but achieved global fame in 2023, when he performed in the US with Jamaican-American reggae rapper Shaggy, making international headlines.