MTN Rwanda subscribers stand a chance to win cash and a range of prizes, including a brand new Toyota Land Cruiser Prado, thanks to a new promotion dubbed ‘Damarara’ that was launched by the telecom firm yesterday.

The three-month promo will also see customers win motorbikes, TV sets, smartphones, airtime and power banks, MTN chief marketing officer, Yvonne Manzi Makolo, said at the launch in Kigali.

Makolo added that the promo is also aimed at deepening connection with consumers.

"This loyalty promotion is a meaningful way we can give back and thank them for their dedication to our products and services,” she said.

How to participate 

Only customers that have spent more than three months on the network are eligible to participate, she added.

To participate in the promotion and win these exciting prizes, a customer will simply have to use their MTN line to make a call, send an SMS, or use data to earn points.

"Basically any activity on one’s number makes one eligible for participation. The more activity on one’s number, the more points will be accumulated to be able to win the weekly and monthly prizes.

"Customers have a unique chance of transforming their lives and we hope that they will seize the opportunities that this promo offers. We look forward to rewarding the winners with these fantastic prizes,” Makolo said.