How Urwibutso Enterprises is standing out to add value to Made in Rwanda

As locally made products are picking form both at home and on international market, the healthy, tasty foods and beverages from Urwibutso Enterprises are giving a new definition to ‘Made in Rwanda.’

Monday, June 13, 2016

As locally made products are picking form both at home and on international market, the healthy, tasty foods and beverages from Urwibutso Enterprises are giving a new definition to ‘Made in Rwanda.’

Made from locally grown produce, are known by local names epitomising the spirit of Made in Rwanda. They include assorted fruit juices, confectionery, grape and banana wines, fruit jam, honey, flour, and the most famous Akabanga chilli sauce which has enjoyed popularity in Rwanda and across the world for its ultimate spicy kick.

Urwibutso’s contribution to society

Uwibutso employs hundreds of Rwandans as well as buying produce from thousands of local farmers. The workers include farmers, factory technicians, salesmen, among others.

The company offers training to local farmers and other agricultural supplies including free seeds and fertilizers.

The Sina Gerard Foundation College

Sina has also founded the Sina Gerard Foundation College, a school that presently educates up to 1100 students in agronomy, veterinary practises among other disciplines.

"As a visionary who aims at the future, I founded this school to add value to the people so that Rwanda will have smart people that will help her. I do this out of passion, instilling faith about a better tomorrow. We expect that when they go out, they are able to be job makers,” he said.

He says that the school also aims at eradicating the poverty from the attitudes of people especially the youth so that they can be of profit to the nation and the world.

Upcoming innovations

Sina Gerard, the founder of Urwibutso Enterprises, says he believes in innovation and in the days to come, he expects apple juice and macadamia oil to be on market.