When Rwanda switched to digital broadcasting in June 2014, the sector was opened up to immense opportunities for both broadcasters and content producers, among others. With digital broadcasting, a number of TV stations also hit the airwaves catering for mainly Kinyarwanda viewers. 

Almost two years down the road, the sector seems to be struggling with private broadcasters barely managing to survive. This has prompted takeovers, with Royal Television, a subsidiary of Afri Reliance Holdings Limited, buying Lemigo Television after acquiring 100 per cent stake in the broadcaster for undisclosed amount. Rwanda has about seven TV stations, including Family TV, TV One, Royal TV, Contact TV, TV10, Yego TV and RBA Television, with Flash TV set to hit the airwaves soon.

Observers say the sector is suffering under the weight of poor programming, which has meant that they cannot attract viewers and advertisers. However, the TV broadcasting landscape could soon change with the entry of Royal TV. Ephraim Murenzi, the managing director of Royal TV, said the firm seeks to create value through quality programming that enhances the Rwandan society. He added that the station will focus on educative programmes that support the country’s development agenda. "We will constantly look for ways of enhancing the viewing experience by improving local content on our platforms,” he said. The firm owns Royal FM.

Oscar Kimanuka, the Afri Reliance Holdings chairman board of directors, said the broadcaster will support government efforts geared at self-reliance by encouraging youth to innovate. The Kimihurira-based TV station will be launched on February 20.

Commenting on the local TV industry, Charles Kakoza Nkurunziza, the TV1 chief, said the local television industry sector is still growing, adding that its development is being thwarted by "stations that imitate what others are doing” and lack of good content.

On the contrary, Arthur Asiimwe, the Rwanda Broadcasting Agency managing director, said the local television industry is growing at fast rate. "A few years ago we had only one television, but now there almost 10 TV stations.

So, the sector is growing and attracting talents and more revenue.

He said takeovers in the sector will create healthy competition besides providing variety. Asiimwe, however, noted that the sector faced a challenge of human resource capital, including lack of experienced producers and journalists.

Alex Kamanzi, a viewer, said viewers are interested in efficient programming, and innovative products that help improve people’s lives.