Following the premiere of the James Bond’s Spectre movie all over the world, Bralirwa, through its flagship brand Heineken, on Thursday launched a campaign dubbed ‘Open Bond's World.’

The campaign, which is to coincide with Bralirwa’s premier of the ‘Spectre’ movie next Friday, will run for five more weeks.

Speaking at a press conference held at Bralirwa’s Marketing Offices at Sonatube, Kicukiro; the Marketing Director for Heineken, Rwanda Julius Kayoboke told journalists that the campaign and movie premiere was a way to give back to Heineken consumers.

 "James Bond is popular here. We thought Rwandans would be interested in this (campaign) and the feedback we have been getting so far is good and people are happy we are bringing it,” he said.