Cenosillicaphobia: The fear of an empty glass. Why did the beer brand Mutzig have to remind us about this fact? Because, by its very nature, drinking beer induces in the drinker this peculiar need to drop what are otherwise called "big words” by haters.

And now that we already know what the fear of an empty glass is called, it’s high time that Mutzig also came out and stated categorically what the correct pronunciation of that name is:

We are tired of this situation whereby everybody seems to want to pronounce Mutzig their own way: Moot-Zig. Mit-sing. Mitsingi. 

I have heard some chaps actually call it ‘Missing”! So the public relations and branding personnel at Mutzig actually owe us a clarification. 

Sadly though, my insistence on the need for brand name clarity and definition for corporate brands and entities has always tended to fall on deaf ears and, truth be told, I have a number of culprits.

One of them is the Umubano Hotel in Kacyiru, which seems to have a larger portfolio of official names by which it goes than the range of services it offers. 

As if that is not already name enough, this facility also goes by a whole host of other names, in that while I may have called it the Umubano Hotel in the last sentence, another folk will see the need to add the prefix "Laico” to Umubano Hotel. Yet to a great many other people, this place is simply Meridian. 

Back to Mutzig, the recent introduction of the medium-sized bottle was all welcome and I don’t think I’ve heard any complaints so far. 

But the same can’t be said of the medium-sized Turbo King bottle, one of the ugliest beer bottle designs I have ever had to deal with. The big Turbo King bottle design should have been used to package those milky-white, but otherwise foul-smelling pesticides. 

Finally, a visit to Bralirwa is not complete without a stop at their Marketing and Advertising "Bar-fice” at Sonatubes. 

Don’t ask me what "bar-fice” means. Just go there and see for yourself, preferably on a Friday afternoon.