As is custom in all Heineken group since 2014, Rwanda's leading beverage manufacture Brasseries et Limonaderies du Rwanda (BRALIRWA) on September 17th celebrated the Enjoy Responsible Day during which occasion the brewery's management exhorted staff and invited guest to exercise responsibility in alcohol consumption.

Prior to the Enjoy Responsibly Day. BRALIRWA on September 16th hosted most of its staff in training as part of a campaign to discourage drunk driving.