As competition in the telecom sector continues to intensify by the day, telecommunications companies have devised ways to endear themselves to the masses, launching a number of campaigns targeting customers. 

As part of efforts to grow the customer base, Airtel Rwanda has, for instance, unveiled a new promotion that will see 12 customers win motorcycles in the 12-week drive. Hundreds of the telecom firm’s clients also stand to win airtime in daily draws.

Indrajeet Singh, the Airtel Rwanda marketing director, said the promotion, dubbed ‘Tunga’ uses a trivia challenge for customers to participate and stand a chance of winning airtime in the process. Singh said the promotion aims at appreciating clients for their support, besides attracting new subscribers to the network.

"With promotions such as these, customers can have fun while using the Airtel network, as well as acquire knowledge about various issues and, ultimately stand a chance to win,” he said.

To participate in the promo, customers will send "GO” or "1” to 155 and will automatically be entered into the game and can start playing by answering questions, Singh explained.

The message will cost Rwf100, and customers will earn 50 points for every correct answer as well as receive bonus 10 points for attempting, even if they get the answer wrong. There will be five winners of Airtel airtime worth Rwf2,000, and the customer with the highest number of points at the end of the week will win a brand new motorcycle.

Rwanda’s telecom industry has three operators, Airtel, Tigo and MTN. MTN is still the market leader in terms of market share, with over 3.9 million customers, Tigo is second with over 2.8 million subscribers, and 2012 market entrant Airtel has over 1.3 million customers, according to statistics from the Rwanda Utilities Regulatory Authority (RURA).

business@newtimes.co.rw