Today, we take a look at people, things and institutions that are there, yet not there yet: people, things or institutions that are known, yet not known enough: people, institutions or things that are middle-of-the-road, ambiguous or un-resolute in stature: Those people or things that have arrived, yet not quite yet –in their respective fields. Vroom vroom…let’s go …

Social Mula

A local musician who is more known for his somewhat cool and also somewhat imaginative stage name than for the tunes he belts out. The other thing for which SM is known, is his place of abode: Gikondo.

What Social Mula is trying to say with that stage name is that he is rich–though not in amafaranga terms.

Otherwise we would have had him call himself Economic Mula. Or Amafaranga Mula. Or just Mula.

Usually, every name has some people who know best how to pronounce it and give it its full weight. When I want to hear ‘Social Mula’ pronounced in the best way possible, I look out for pretty teenage girls, preferably school-going ones, and forcibly ask them to say ‘Social Mula’ a few times. After all, it costs nothing on the girls’ side.

In fact, Social Mula should invest more heavily in building his brand in secondary schools where there are pretty teenage girls, because they can’t be so good at pronouncing the name without liking the artiste and his music.

In the same vein, when I want to find people who know the real musical value of Amag the Black’s Nyabarongo, I head straight to the nearest drunken congregation of Turbo King booze generals.

YegoB.com

A second-rate local showbiz website that is not at all popular for its online showbiz content. Instead, what Yego B is well-known for is that smashing promo jingle made for the website by local rapper Diplomate. "Yego Bee …(very long pause) dot com!!”

In fact, local music pundits have claimed that this jingle is Diplomate’s biggest musical hit so far.

I have listened to a similar promotional jingle for Inyarwanda.com, and it’s simply no match for Diplomate’s efforts.

Even with all this jingling by Diplomate, YegoB.com still has tons of work to do before they can eventually sit at the table of men – by which I mean Inyarwanda and Igihe.

Club Next

It will be some very long time before this discotheque’s name can become synonymous with Muhima, the suburb in which it’s located, the way we know Nyarutarama for K-Club, or the way that Planet Club at KBC is actually known as KBC. That said, the Kaizen Club has been doing a good job in claiming synonymy with its home – Kabeza.

Gicumbi FC

I’m not a very big football fan, and to this end, only know all but two local soccer clubs: Rayon Sports, and APR FC. So what is this Gicumbi FC that whenever my ears catch a whiff of the soccer airwaves, I always here seasoned radio sports commentators and analysts bubbling on and on about?