October 13 is observed as a day to raise awareness about breast health, breast cancer, and body positivity worldwide. It is an annual observance on which women are encouraged to go braless as a means to encourage breast cancer awareness.

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The day serves as a crucial step in early breast cancer detection where participants are encouraged to support individuals and families affected by breast cancer. Initially observed on July 9, 2011, No Bra Day was, within three years, moved to the 13th day of National Breast Cancer Awareness Month, October.

The No Bra Day originated as a social media movement in support of breast cancer awareness and body positivity. It encourages women and individuals of all genders to embrace their bodies and engage in breast self-examination, which can help with early breast cancer detection.

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To go braless means to embrace the spirit of the day and cheer friends and colleagues to do the same.

On this day, everyone is encouraged to participate by sharing breast health information, and resources on social media and within their community, or wearing pink clothes or accessories to show their support as a symbol of breast cancer awareness. Also, organizers can participate in hosting fundraising events or activities to support breast cancer charities and research efforts.

People are urged to take charge of their health and make an appointment for a mammogram, encourage others to do the same and learn the best time and way to complete a self-breast exam. The National Day Calendar website urges setting a reminder in one’s calendar to complete monthly breast exams, share their experience with getting a mammogram (an X-ray examination of the breast), and take the mystery out of the exam for others.

October is Breast Cancer Awareness Month, and No Bra Day serves as a reminder for all women to get screened for breast cancer.

Doctors state that most types of breast cancer can be treated if detected early, and screenings and breast exams are a part of the early detection process.

"The first line of defence is a monthly self-breast exam. The best time to do a breast exam is about ten days after the onset of your menstrual cycle. However, inconsistent as breasts can be, people become familiar with them even if they are lumpy. For instance, they change texture over the month. Sticking to the same time each month will provide a more accurate exam. For those who don’t menstruate, choose a day of the month always to perform the exam,” states the National Day Calendar.

Oncologists advise that as an individual becomes more familiar with the shape and texture of their breasts, they should take note of any changes by using a mirror. Signs to look for are dimpling, swelling, and redness.

Triggers low self-esteem and stigma

According to Philippa Kibugu-Decuir, a breast cancer survivor and activist, No Bra Day should be celebrated just like any activity that draws attention to the impact of cancer. She believes that that way, people are equipped with knowledge on how to eradicate breast cancer or any other type of cancer.

"One of the treatments of breast cancer is surgery, for instance, mastectomy, a breast cancer surgery that removes the entire breast.

"Some women have flat chests after the surgery, though some opt for reconstruction, and others wear breast crossers which are inserted in the bras, there are those without breasts who can’t even wear bras.”

This, she said, is something that triggers low self-esteem and stigma among women.

Kibugu-Decuir explained that on No Bra Day, everyone ought to play a part in supporting the awareness of breast cancer and seeking prevention through early detection. She noted that the more awareness about breast cancer there is, the more people will know the danger of cancer, and go for check-ups.

"I am looking forward to a time where breast cancer conversations will be held on round tables, in gyms, coffee shops, and everywhere because that will result in solutions to the deadly disease.”

"Although a lot has been done in Rwanda to raise awareness of breast cancer, a lot more still needs to be done as a high number of women are dying due to breast cancer.”