In a remarkable fusion of musical talent, entertainment business and Rwandan culture, Thierry Shema, best known as Deejay Tity, and Andy Kamali, also popularly known as Blackmanzi, two members of the Rwandan diaspora residing in Edmonton, Alberta have captivated music audiences not only within Canada but also beyond its borders.
The two are not only propelling the Amapiano genre into the spotlight but are also staunch advocates for Rwandan music, leaving a trail of excitement and rhythm in their wake.
At the heart of this phenomenon lies Keys to the City Entertainment, a name synonymous with extraordinary entertainment, far removed from the ordinary.
Andy Kamali and Thierry Shema are the brains behind the movement, embarking on a mission to ensure that Amapiano not only finds a home in Edmonton but resonates throughout the entire expanse of Canada as well as Rwanda
From TikTok to center stage: Thierry Shema’s story
Speaking to The New Times in a recent interview, Shema said that his journey in the music industry began at a tender age, growing up in Rwanda with interest in the art of dancing.
His road to eminence in Canada, he said, started with the worldwide trendy Amapiano genres on TikTok that took over the world during and the after the pandemic.
"My unique dance skills got noticed by many, leading me to host big events and sharing the stage with famous artistes such as DJ Maphorisa who is among the pioneers of Amapiano,” Shema noted.
Furthermore, Shema noted that he was among the founders of Keys to the City Entertainment, which inspired him to start an exciting DJ career, landing many bookings in Edmonton within less than a year.
He has performed alongside headline stars such as Major League, Ayra Starr, and Uncle Waffles, and this started a chapter of his own Canadian tour.
"What's especially impressive about me is my strong commitment to both music and academics. I’m not only interested in growing my own brand but also developing talents and eventually giving back to my home country, Rwanda,” the young musician told The New Times.
Andy Kamali: Capturing Moments, Weaving magic
Andy Kamali's journey to success is a story of artistry and ambition. Back in Rwanda, he was a vocal youth advocate and a prominent figure on Twitter, actively contributing to the country's progress.
His venture into photography began at various prominent events, and he swiftly ascended through the ranks.
"After relocating to Canada, I embarked into the world of videography by establishing my own company known as Blackmanzi Media, which has been making waves in the entertainment sphere," said Kamali.
According to Kamali, it was his discerning eye and creative spirit that led him to collaborate with some of the music industry's biggest names, including Tiwa Savage, Adekunle Gold, Dj Maphorisa, Major League, Ayra Starr, and Uncle Waffles.
His journey serves as a testament to the power of pursuing one's passion and transforming dreams into reality.
Besides his videography endeavors, Kamali oversees all the events curated by Keys to the City Entertainment along with his business partners.
"I also harbor aspirations to bring my talents in videography and event curation back to my homeland,” Kamali told The New Times.
Juggling Amapiano and Rwandan music: The essence of their m mission
The Amapiano genre, characterized by its irresistible rhythms and danceable beats, has discovered a new heaven in Canada, thanks to Kamali and Shema's unwavering dedication.
Keys to the City Entertainment, according to the duo, is spearheaded by their exceptional talents and their distinguished partners including Nick Samalack, known as Nick Degree, Brian Ingleton also known as Lord Hauser, and Tanaka Chinyadza alias Tanup.
The collective comprises members from various nationalities, united through their shared love for Amapiano music, it is a celebration of culture and a bridge between diverse communities.
As Andy Kamali and Thierry Shema continue their ascent to fame and broaden their horizons, one thing remains abundantly clear: their journey is far from its conclusion.
Their efforts go beyond merely pushing the boundaries of Amapiano; they are driven by a profound commitment to showcase modern Rwandese music on the global stage, sharing Rwanda's heritage with the world.
They are poised to leave an indelible mark on the Canadian music scene and beyond, all while representing the vibrant spirit of the Rwandan diaspora.