As Rwanda seeks to better its image both abroad and at home, The New Times joins the people of Kigali and the country as a whole in the pursuit of better, stronger, and more sophisticated service industry.

Service is at the heart of any great economy. Without attention to detail and a culture of passionate service, the true potential of the Rwandan econony, culture, and reputation will be lost.

The country in which we live continues to be bursting with new investment opportunities and national and civic projects. Scaffoldings as far as the eye can see dot the future of our promising Rwanda.

But the people must keep up with the machines and construction, and our service industry is where it begins and ends.

The New Times will be at the forefront of Kigali’s fight to attain these distinctions, and to help disseminate them throughout the country so that they no longer are distinct at all.

An energetic and serious customer service industry is essential for the country’s development.

From local eateries such as the popular and decadent Chez John, in lower Kiyovu, where prices for meals are arbitrarily awarded, to major corporations such as Banque de Kigali, whose highly-advertised ATM cards have now taken an actual five months to print, there are many areas where many things can be improved.

Rwanda seems to be a place where individuals and businesses believe they can operate as they please without being noticed.

This goes on no more.
Banking, travel, telecommunications and hospitality business will be regularly assessed using scientific statistical compiling along with more nuanced reviews of how they operate and treat the customer.

As will government offices, programmes and other bodies in Rwanda serving the people.

In a booming democracy with a booming economy, citizens are no longer customers, they are clients.

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